Dictionary.com defines a sail as, "an area of canvas or other fabric extended to the wind in such a way as to transmit the force of the wind to an assemblage of spars and rigging mounted firmly on a hull, raft, iceboat, etc., so as to drive it along."
So what does this have to do with Light Pole Banners?
Well quite a lot actually. While not used to propel a boat (and hopefully not a lightpole!) forward, pole banners and banner bracket hardware are subjected to similar aerodynamic forces that are imposed on a traditional sail. Because light pole banners, in essence, act as a sail, there are a number of components to consider when choosing a pole banner and banner bracketing combination. On the hardware side, Material Promotion sells the industry leading lightpole banner bracket system from Kalamazoo Banner Works to insure optimum performance, long service life and trouble-free installations. You can read about the key features and benefits of the KBW banner bracket system in the hardware section.
On the banner side, with our banners, we approach our banner construction with a sailmakers eye. Some key attributes of a superior sail or a superior banner is determined by how well the banner or sail
"flies", how "stable" is the material, and how well does the material stand up to the elements. Our Sunbrella banners, with superior yarn manufacturing and weaving technology built into every yard of material, provides the foundation for a banner that is resilient, low-stretch and weather-resistant. Our banners "fly" better.
Another area where we incorporate sailmaking technology is how we finish our banners. A key detriment to exterior fabric longevity is "flutter". Flutter occurs simply when fabric is subjected to wind. Clearly a flag on a flagpole is subjected to varying degrees of flutter. In the case of the flag, flag manufacturers pay special attention to the "trailing edge" of a flag and reinforce the area to combat flutter, although it's not uncommon to see "Old Glory" at the end of their useful life bearing the scars of wind-damaged flutter. In the case of banners, because the banners are supported at both top and bottom edges the extreme flutter you see on a flag isn't apparent however the effects of flutter are still in play. To combat the effects of flutter on the edges of banners which is where most of damage will occur, we construct our banners with binding tapes instead of simply double rolling the edges of the banner as many manufacturers do. Our engineering provides a much stronger, stable and supported edge construction by providing a balanced, finished edge that can't be accomplished when you roll and sew a hem over to one side or the other. By sewing on an additional, external binding tape, the edges of our banners have a load-bearing element on each side of the banner which results in a straighter, flutter resistant edge that won't curl to one side or the other like other banners are prone to do.
Of course our binding tapes are made with 100% genuine Sunbrella brand fabrics and provide all the benefits and advantages of our Sunbrella banner fabric.
Waterbury, CT 06708